The new strategy will propel the growth and global competitiveness of Canadian tourism to new heights
Tourism plays a crucial role in driving the Canadian economy and generating employment opportunities across the country, from rural, remote and Indigenous communities to the largest cities. Due to its inclusive nature, tourism provides jobs for women, youth, Black and racialized Canadians, newcomers, 2SLGBTQI+ people and those with disabilities at a higher proportion compared to other industries. Canada's rich diversity offers something for everyone, whether it's breathtaking outdoor adventures, vibrant urban experiences or unique Indigenous tourism experiences. With the renewed demand for travel, there is now a once-in-a-generation opportunity for Canada's visitor economy to push past reviving all the way to thriving and successfully compete on the global stage. The Government of Canada is committed to seizing this opportunity, ensuring the long-term success of the tourism industry for generations to come.
Today, the Honourable Randy Boissonnault, Minister of Tourism and Associate Minister of Finance, concluded his cross-country tour to promote the new Federal Tourism Growth Strategy, "Canada 365: Welcoming the World. Every Day." The strategy was unveiled on July 4 in Niagara Falls, Ontario, and the subsequent tour included stops in Peggy's Cove, Nova Scotia; Banff, Calgary and Edmonton, Alberta; and Vancouver and Whistler, British Columbia. During his tour, Minister Boissonnault was accompanied by representatives from all orders of government, as well as key stakeholders and Indigenous partners from the tourism industry.
The new strategy, which aims to foster growth and global competitiveness in the industry, is the result of extensive national consultations with tourism businesses, industry associations, government bodies, Indigenous partners and destination marketing organizations. Their valuable insights regarding the opportunities and challenges facing the Canadian tourism industry have shaped the strategy's vision and goals.
By investing in Canada's tourism assets, embracing recreation and the great outdoors, partnering to grow Indigenous tourism experiences, attracting more international events and improving coordination through a federal ministerial council, the new strategy aims to unlock the full potential of Canadian tourism. It positions Canada as a global tourism leader and opens doors for future opportunities for Canada's visitor economy.
Minister Boissonnault expressed his gratitude to the communities, stakeholders, Indigenous organizations and tourism businesses that joined him on this tour. He emphasized the importance of ongoing collaboration and partnerships between the government, industry and communities to ensure the success of the strategy. The Minister will continue sharing the new strategy with Canadians throughout the summer.
The new Federal Tourism Growth Strategy has been well received by partners, and the Government of Canada is confident that it will support Canadian tourism's growth trajectory and enhance its competitiveness, allowing Canada to thrive as a leading global tourism destination.
