The Honourable Rechie Valdez, Minister of Women and Gender Equality and Secretary of State (Small Business and Tourism), shared the following message with Canadians:
"From coast to coast to coast, tourism contributes to the wellbeing of Canadians. By providing good jobs in over 5,000 communities, it strengthens local economies and lets us tell our story. It shows the richness of Canada's landscapes and attractions to visitors from near and far, while inspiring in each of us pride in who we are and where we come from.
"Today, as we celebrate World Tourism Day, I am humbled to represent the over 278,000 businesses that make up the tourism sector-99.9% of which are small and medium-sized enterprises-and the almost 2.3 million Canadians who work in the sector. This day serves as a reminder of their meaningful contributions to Canada's economy and identity. And while global uncertainties may create challenges, the federal government is committed to ensuring tourism businesses continue to thrive.
"This summer was one to remember, with impressive numbers of Canadians discovering their own country. The Canada Strong Pass led to increased visits across national, provincial and territorial museums, historic sites and parks, as well as increased rail travel, to the benefit of local communities and businesses across Canada. By making it more affordable for youth and families to reconnect with their country, the initiative encouraged us all to support Canadian businesses and build Canada strong.
"By working together across all levels of government and with industry partners, we are positioning Canada as a world-class destination. We're building one Canadian economy and attracting new investments with Canadian workers and resources. Indigenous entrepreneurs and tourism leaders are central to this progress, bringing Canada's story to life through their traditions, creativity and innovation.
"As we look to the year ahead, Canada is excited to be hosting the FIFA World Cup 26™ alongside Mexico and the United States. From June 11 to July 19, 2026, the biggest tournament in FIFA history will take place, and Canada will host 13 matches, in Toronto and Vancouver. This is an incredible opportunity for Canadian tourism, as an estimated one million visitors are expected for the tournament. They'll arrive for the matches and stay to explore, connect and create lasting memories.
"Whether it's the breathtaking beauty of Canada's national parks or unique culinary experiences and rich cultural gems, we're ready to show off what makes Canada unforgettable.
"As we highlight World Tourism Day, let's keep exploring Canada, not just this summer, but through all our beautiful seasons. Whether in urban centres or rural and remote communities, every journey supports Canadian jobs and businesses. Happy World Tourism Day!"
