MOVA is a pioneering home appliance and lifestyle technology brand, creating innovative, high-performance solutions across multiple product categories — including advanced hair styling tools that combine precision engineering and luxurious care.
With a commitment to delivering salon-quality results at home, MOVA integrates advanced smart features with premium materials to create tools that are as intelligent as they are effective. The brand's mission is to empower users to achieve professional styling outcomes effortlessly, while prioritising hair health and long-term condition. Launching today, MOVA is turning up the heat with the reveal of two sleek new flagship models – the Master 10 and Shine 20.
Master 10 and Shine 20 each bring their own distinct edge to next-generation haircare. The Master 10 is designed for both professional stylists and serious performance seekers, delivering salon-grade power, ultra-quiet operation, and precision airflow dynamics for fast, flawless results. Built for extended use, it combines advanced protective technologies with ergonomic balance, making it the go-to tool for high-demand styling.
It is the ultimate all-in-one air styler that curls, smooths, volumizes, and dries — while delivering stand-out results. Designed for speed, precision, and hair health, the Master 10 combines advanced smart technology with luxurious hair care for a shiny, healthy finish every time.
Featuring Smart Nozzle Recognition, the Master 10 automatically detects the attached nozzle and selects the optimal mode — from Auto-Curl to Precision Styling — making it intuitive even for first-time users. Over time, the device remembers your personal preferences, ensuring a truly tailored pro-styling experience without constant adjustments.
By contrast, the Shine 20, a hair dryer designed for safe, smart, and efficient styling with gentle efficiency and care for the whole family.
A precision TOF sensor keeps airflow at a scalp-safe 55 °C, while exclusive AeroBlossom™ technology delivers gentle, petal-soft drying. It automatically adjusts heat and airflow to match interchangeable nozzles — from the Volumizing Air Comb to the Kids Nozzle — for personalised needs. Advanced plasma conditioning releases 300 million ions to lock in moisture, smooth frizz and eliminate odours. With a high-speed brushless motor and 1,000 temperature checks per second, the Shine 20 offers rapid, heat-safe drying for all hair types — including sensitive scalps, children and even pets.
Together, they represent MOVA's dual commitment to pro-level innovation and everyday luxury, ensuring every user can achieve exceptional, healthy results.
"Tools such as MOVA's Master 10 and Shine 20 are game-changers for both professionals and at-home users," says Sarah Laidlaw, multi-award-winning Australian hair stylist, and educator. "The combination of intelligent technology, speed, and versatility means you can achieve salon-quality results without compromising the health of your hair — and that's something every stylist dreams of for their clients."
The Master 10 retails at $699.00 and Shine 20 at $449.00 and are available online at MOVA Tech
