New campaign aims to reduce non-urgent calls to Triple Zero

Assistant Commissioner Ben Marcus and Acting Superintendent Scott MacQueen today launched a new campaign aimed at reducing non-urgent calls to Triple Zero (000).

From September 2020 to August 2021, only 13.67 per cent of calls made to Triple Zero (000) were classified as urgent or very urgent with the majority able to be dealt with through the Queensland Police Service’s (QPS) non-urgent reporting service, Policelink.

Assistant Commissioner Marcus said the campaign aimed to raise awareness of the QPS’ other reporting avenues, encouraging the public to pause and think before dialling Triple Zero (000).

“Our Police Communication Centres across the state take more than 726,000 calls each year, and it was alarming to us that more than 400,000 of those could be dealt with through other, more effective reporting avenues,” Assistant Commissioner Marcus said.

“Our Policelink service has been established for more than 10 years now, providing both phone and online reporting that is very effective, often offering a more streamlined service for those who are calling with a non-urgent enquiry such as lost or stolen property.

“Our Communication Centres are already very efficient, but we hope that this campaign will further increase their capacity to respond to life threatening emergencies.”

Pause. Think. Search Policelink

Acting Superintendent Scott MacQueen said this campaign was about showing people the best way to contact police for non-urgent matters.

“Everyone knows that Triple Zero is there in a life-threatening emergency, but you may be impacted by crime in your day-to-day life and it’s important to know that there are other ways this can be reported,” Acting Superintendent MacQueen said.

“This campaign shows us that in an authentic and memorable way.

“What we’re asking is simple.

“Next time you’re thinking of making a report, if there’s no imminent danger, just pause, think and search Policelink.”

Online reporting is available at

Make the right choice for non-urgent crimes. If there is no imminent danger, the crime is not in progress or it’s not life threatening, Pause. Think. Search Policelink.

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