On Thursday, May 7, the National Film Board of Canada (NFB) will launch ON FILME, a documentary initiative designed specifically for YouTube. Its goal? To spark meaningful dialogue around timely social and political issues and engage audiences on the platforms they use every day. The works will also be available on nfb.ca and all NFB apps at a later date.
ON FILME invited three influential personalities from Quebec's digital landscape-Mounir Kaddouri (a.k.a. Maire de Laval), Anne-Lovely Etienne and Simon Coutu-to find a new perspective on a contemporary issue close to their hearts. Each has created a work that's available in four distinct but complementary formats. The idea is to build a space for sharing and experimenting in which each artist can contribute their creativity and unique viewpoint to current public discourse.
The first work, by Mounir Kaddouri, will be launching in its four formats on May 7.
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"Born out of a creative lab, ON FILME allows the NFB to test and adapt new forms of documentary storytelling for digital platforms, drawing on its production studio's unique mix of expertise. By bringing together creators with complementary profiles and embracing rapid experimentation, the project seeks to reach new audiences and position the NFB as a fully engaged participant in today's conversations." - Stéphanie L'Écuyer, Director General, Programming and Production, NFB
Conversation at the Rendez-vous Pro
The three filmmakers, along with producer Pierre-Mathieu Fortin from the NFB's French Documentary Unit and producer Laurence Dolbec from the NFB's Innovation Lab, will participate in the event "Documentaire et YouTube: Conversation autour des formats, du storytelling et des auditoires" ("Documentary and YouTube: A Conversation on Formats, Storytelling and Audiences") on Wednesday, April 29, at 1 p.m. at the NFB Space, as part of the Rendez-vous Québec Cinéma's industry program.
About the NFB
Founded in 1939, the National Film Board of Canada (NFB) is a one-of-a-kind producer, co-producer and distributor of engaging, relevant and innovative documentary and animated films. As a talent incubator, it is one of the world's leading creative centres. The NFB has enabled Canadians to tell and hear each other's stories for over eight decades, and its films are a reliable and accessible educational resource. The NFB is also recognized around the world for its expertise in preservation and conservation, and for its rich and vibrant collection of works, which form a pillar of Canada's cultural heritage. To date, the NFB has produced more than 14,000 works, 7,000 of which can be streamed free of charge at nfb.ca. The NFB and its productions and co-productions have earned over 7,000 awards, including 12 Oscars and an Honorary Academy Award for overall excellence in cinema.
