North Queensland Stadium, Australia’s newest multipurpose venue, has selected Oracle’s industry leading food and beverage technologies to deliver speedy service and payment options to sports fans and concertgoers when the venue opens in February 2020.
North Queensland Stadium will become home to the NRL’s North Queensland Cowboys in their next season, and fans have made it clear they don’t want to miss any of the action. An Oracle study of more than 2,000 global sports fans revealed that nearly all–94 percent–buy food and beverages while at sporting events, and 58 percent said they would buy more if they didn’t have to wait in lines.
Oracle MICROS Simphony Cloud Point of Sale (POS) systems will be employed to help North Queensland Stadium provide a top-end fan experience and meet the demand for quick service. Systems will include 164 Oracle MICROS workstations and 15 Oracle MICROS tablets that will be used in the venues’ three corporate experience bars, 40 general admission food and beverage outlets and additional stations, as required for special events. Digital menu boards will display the concession choices, and selections can easily be changed to meet the preferred dining options of diverse audiences.
“No matter whether they are attending a sporting event or concert, fan expectations of venues have evolved greatly in recent years, and venues must maximize their use of emerging technology platforms to meet these demands, improve the experience and keep fans coming back,” said Simon de Montfort Walker, senior vice president and general manager, Oracle Food and Beverage. “Oracle MICROS Simphony POS systems are designed to easily integrate with other systems so they can meet guests’ evolving entertainment needs as the stadium and surrounding area grow.”
The newly constructed venue in Townsville, Queensland, Australia, has a seating capacity of 25,000 with the ability to accommodate up to 40,000 attendees for concerts. The stadium’s design embraces the project’s vision to attract visitors and investment, celebrate the local climate, value the water edge environment, provide high quality public spaces and support urban regeneration.