The Perth Bears have announced McDonald's as their newest Major Partner under a three-year deal that will also see the Ronald McDonald House Charities become the official charity partner of the NRL's newest franchise.
Starting this year, the deal will see the iconic Golden Arches feature on one panel on the back of the Perth Bears shorts for seasons 2027 and 2028.
But the partnership will be much more than just a logo on apparel, with the fast-food giant to play an integral part in the Perth Bears game-day experience with exclusive family-focused activations and prizes. McDonald's will also be Coffee Retail Partner of the Perth Bears.
The Bears will also support Ronald McDonald House Charities, the not-for-profit organisation that supports families by providing a supportive home away-from-home for sick children and their loved ones during vital medical treatment.
Perth Bears CEO Anthony De Ceglie said the club was incredibly proud to partner with McDonald's - especially considering the enormous impact of Ronald McDonald House on rural families across the vast State of WA needing medical help in Perth.
"The Perth Bears are the most exciting story in Australian sport thanks to the rise and rise of the NRL under the leadership of Australian Rugby League Commission chair Peter V'landys and NRL CEO Andrew Abdo," De Ceglie said.
"McDonald's have a long and proud history of supporting the code across Australia and Western Australia; so, it's a natural fit for the league's newest franchise.
"Being born and raised in Western Australia; I've also personally seen the enormous impact Ronald McDonald House Charities has had for children and their families from across our vast State who need to come to Perth for vital and often lifesaving medical treatment."
Mary Vrancic , Senior Director of Marketing at McDonald's said, "Perth has a special connection with sport and the unforgettable moments it brings to fans.
"At Macca's, we're passionate about playing an active role in our communities and championing the love of footy across Australia.
"We're proud to join forces with the Perth Bears and can't wait to kick off an incredible season together."
Perth Bears Head Coach and NRL Immortal Mal Meninga also said that partnering with McDonalds offered a massive opportunity to connect and give back to West Australian families.
"Rugby League is built on the idea of family and nobody understands that better than McDonald's," he said.
"When we step onto the field in 2027 we want to know we're playing for something bigger than points on the board and being able to support families in the toughest of moments is exactly the impact we want to make as a club."
Perth Bears General Manager of Commercial Katie Roberts said partnering with McDonald's was another significant step in building the Perth Bears brand and delivering value to our fans.
"This collaboration brings together a trusted household name and a club with big ambitions, united by a shared commitment to community, family, and creating memorable experiences," Ms Roberts said.
"We're excited about what this means for our supporters and the positive impact we can make together."
McDonalds will feature as a back panel shorts partner of the Perth Bears on-field and training shorts. The partnership also makes McDonald's the official quick-service restaurant and coffee retail partner for the club from 2026-2028. Ronald McDonald House Charities will be the Official Charity Partner of the Perth Bears.
