Throughout the evening, creatives, athletes, and cultural tastemakers including Salehe Bembury and Ghanaian rapper and model Black Sherif, explored the PUMA x Salehe Bembury TRVL WEAR collection through interactive and customizable experiences. Highlights included the "Hidden Frequencies" sneaker reveal, offering a closer look at the UV-reactive feature of the Velum 1 Akita. Music programming curated by Favela Worldwide include DJs from the collective - D33J, Siobhan Bell, 2 D0GS, Brian Vidal and Sophie Fray. Attendees were able to participate in Interactive elements blended football, tactile craftsmanship, and global music culture, reflecting the spirit of the collaboration and PUMA's approach to sport culture on and off the pitch.
Available worldwide, The PUMA x Salehe Bembury TRVL WEAR collection reimagines iconic PUMA silhouettes, including the PUMA KING tracksuit, alongside jerseys, shorts, bespoke travel wear, goalkeeper kits, and the debut of the Velum 1 sneaker. Already sported by players from Côte d'Ivoire's national football team, pieces from the collection will continue to be worn throughout the summer. Available today, shop the limited collection at PUMA.com, PUMA stores, and select retailers.
