Questions That Will Decide Whether US$68 Billion Microsoft and Activision Deal Goes Ahead

University College London

"Key to the US and UK authorities taking a more restrictive view are the questions of what cloud gaming is, how it will develop over the next ten years and the extent of Microsoft's dominance," writes Professor Joost Rietveld (UCL School of Management) in The Conversation.

Joost Rietveld

Microsoft's proposed US$68 billion (£52 billion) acquisition of video game maker Activision Blizzard should be allowed to go ahead, according to a US federal judge. After five days of gruelling testimony, Judge Jacqueline Corley ruled the merger is unlikely to result in a substantial lessening of competition across the markets for video game consoles, multi-game subscription services and cloud streaming.

The ruling paves the way for Microsoft to finally consummate the merger after nearly a year and a half of regulatory scrutiny. Yet US competition authority the Federal Trade Commission (FTC) has taken the rare step of appealing the decision.

With the UK's Competition and Markets Authority (CMA) also blocking the deal, it could still fail to conclude before an agreed completion deadline between the companies of July 18. So what are the main issues and how is this likely to play out?

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