"Nunt Kana", which means "are you OK?" in the Thaayore language, was created as part of R U OK? Day celebrations in October last year.
Since then, it has become much more than a question, sparking ongoing positive change and connection across the community.
Developed in collaboration with local Elders, the culturally grounded message was brought to life through a partnership between the Royal Flying Doctor Service (RFDS) (Queensland Section) and Pormpur Paanthu Aboriginal Corporation.
Together, they wanted to strengthen engagement and encourage meaningful conversations about mental health and wellbeing in a way that truly resonated with the Pormpuraaw community.
RFDS (Queensland Section) Senior Mental Health Clinician Josie King said the simple act of asking "Nunt Kana?" had led to more frequent and open conversations about mental health within the community.
"We had the privilege of working alongside Pormpur Paanthu and the Pormpuraaw community, who were incredibly generous in sharing their knowledge and helping us learn and use this important local phrase," Ms King said.
"This collaboration has truly strengthened the partnership between RFDS and Pormpur Paanthu.
"Since then, we've also begun co-facilitating a regular alcohol and other drugs support group, and we continue to work together on social and emotional wellbeing initiatives, including upcoming activities for Domestic and Family Violence Prevention Month in May."
The "Nunt Kana" message was proudly displayed on posters throughout the community for the R U OK? Day event - including one held by Pormpuraaw Elder Aunty Barbara Foote (pictured).
"There was such pride and joy among our teachers and the community members when we were all able to confidently ask others 'Nunt Kana?' in the Thaayore language," Ms King said.
"It was a powerful moment of cultural connection and community spirit."
Around 35 local residents came together for the event, sharing food and conversation in a relaxed setting designed to make talking about mental health and wellbeing feel safe and supported.
The event and activities following form part of the Cape York Place Based Mental Health Services, delivered by RFDS (Queensland Section) and funded by Northern Queensland Primary Health Network (NQPHN).