Rockwell Automation, the world's largest company dedicated to industrial automation and digital transformation, has announced the appointment of Adrian Giecco as regional director, South Pacific, effective July 1, 2025.
Adrian will take over the role from Anthony Wong, who was recently promoted to vice president – enterprise software sales and consulting services – Asia Pacific, for Rockwell Automation.
Adrian will relocate to Melbourne to commence the role which covers Australia, New Zealand, and the South Pacific.
"I'm thrilled to be returning to the region at such a pivotal moment for manufacturers and producers," said Giecco. "Rockwell is well positioned to unlock new value through our innovations, deep domain expertise, and strong partner ecosystem. I'm excited to lead this incredible team, strengthen existing relationships, and explore new partnerships as we help shape the future of industrial operations," he said.
Adrian joined Rockwell Automation in 2012 as a solution architect in Victoria, Australia. He's since held roles of increasing responsibility including business manager for Controllers and I/O Asia Pacific, and later, business manager for Architecture and Software in South Pacific.
Since 2020, Adrian has served as the director of Software and Control for the Asia Pacific region, based out of Singapore.
"With our premier event, ROKLive, being held July 29-31 on the Gold Coast, I'm ready to hit the ground running and make connections with valued partners, customers, end-users, and colleagues," he said.
Adrian has more than 20 years of experience in industrial control and information technology and has led and built high-performing teams to deliver innovative and impactful solutions. His background includes managing complex automation projects, leading engineering teams, and driving innovative technology portfolios across multiple countries. Prior to joining Rockwell, he co-founded an AgTech start-up focused on promoting sustainable agriculture.
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