All throughout Brazil, in indigenous areas, remote cities, and low-income communities, SKY Brasil is providing satellite service. More than five million customers—nearly 30% of Brasil’s paying TV subscribers—rely on SKY to distribute digital programming across the nation.
Since SKY’s inception in 1996, the telecommunications and media industry has experienced tremendous change. The growing demand for seamless, personalized service and content requires providers to constantly innovate both their technology and content. To meet this demand, SKY set out to build targeted marketing strategies adapted to satisfy the needs of each individual customer.
SKY turned to Oracle Autonomous Data Warehouse to provide a high-performing, secure data warehouse that would enable the company to perform real-time marketing analytics. The self-driving autonomous database was set up and in production in 90% less time than SKY’s previous on-premises environment.
The autonomous database that tunes, patches, and maintains itself with zero downtime enabled SKY’s IT resources to dedicate 90% of its time to more-strategic data modeling. It saw a 60% cost savings by no longer procuring and managing hardware equipment and software licenses in a data center.
SKY’s marketing team can now run campaigns on demand with the flexibility to scale at any time. With the power of Autonomous Data Warehouse on Oracle Cloud Infrastructure, SKY is delivering exact offers to the right customers at the right time, propelling the business to the leading edge of telecommunications.
“In addition to the high performance of Oracle Cloud Infrastructure, the adoption of Autonomous Data Warehouse has streamlined processes and enabled us to reach our customers with the right offering at the right time,” said André Nazare IT Director of SKY Brasil.
Watch the SKY Brasil Video
In this video, SKY Brasil’s CIO, Alberto Camardelli, shares how SKY Brasil is transforming telecom with Oracle Autonomous Data Warehouse.