The colour in question was discovered with a very specific purpose in mind
There are seven colours in the rainbow, a computer screen displays 16.8 million and if you’ve ever redecorated, you’ll agree that colour charts have FAR too many.
Of this ample selection we all have our favourites, the ones which make the roses bloom in our cheeks, bring out the colour of our eyes and generally flatter .
At the other end of the scale, there are those colours which bring out the red in our eyes, age us and should just be avoided .
And one colour in particular has been identified as worse than the others.
Yes, according to geekologie there was a study conducted by an agency hired by the Australian government – making it official.
But before we reveal which colour to avoid this season, and every season thereafter – can you guess its name?
Although ‘puke’ sounds, well, disgusting and is a relative of the the world’s ugliest colour, the answer is in fact opaque couché. Or, Pantone 448 C as it’s also known by.
And here it is.
The love child of brown, green, khaki and with a bit of puke (which is genuinely a colour) thrown in for good measure, opaque couché is not going to win any beauty contests.
However, it doesn’t have to, because, according to the site, it was designed by the Australian government with a very specific purpose in mind.
“The new color was adopted for all tobacco packaging along with graphic health warnings. Now, other governments are following suit.”
Yes! Op aque couché may very well be making its way to our shores soon, as the UK, Ireland and France have all passed ‘plain packaging’ laws as well, using mock-ups using the same colour.
But much in the same way as ‘beauty is in the eye of the beholder’, so is what we perceive as being ugly. So is opaque couché REALLY that bad?