Trump Mandates Honest Made in America Ads

PROTECTING AMERICAN CONSUMERS AND MANUFACTURERS: Today, President Donald J. Trump signed an Executive Order to combat fraudulent "Made in America" claims by foreign manufacturers and sellers, ensuring Americans get clear, accurate information, and supporting businesses that truly manufacture in the United States.

• The Order directs the Chairman of the Federal Trade Commission (FTC) to prioritize enforcement actions against sellers and manufacturers who falsely claim their products are "Made in America" or make similar American-origin claims in violation of existing law.
• The Order directs all agencies with country-of-origin labeling oversight, in consultation with the Chairman of the FTC, to consider new regulations and consistent guidance promoting voluntary country-of-origin labeling for products made or manufactured in the United States.
• The Order requires agencies overseeing government-wide acquisition contracts and schedules to periodically review and verify American-origin claims for products sold to the Federal government, removing misrepresented products from procurement and referring violators to the Department of Justice for False Claims Act actions.

STOPPING FRAUDULENT AMERICAN-ORIGIN CLAIMS: President Trump is putting America First by ensuring consumers can trust "Made in America" claims and that U.S. manufacturers' advertising value is not diluted by fraudulent foreign entities.

• In the age of the modern digital marketplace, foreign manufacturers increasingly market their products as American-made in order to target patriotic consumers, denying American businesses that invest in domestic manufacturing of the competitive advantage they may have in this market.
• Americans rely heavily on "Made in America" claims when making purchasing decisions, yet many products advertised as such do not actually meet the standard of being substantially made or manufactured in the United States.
• True American-made businesses - which invest onshore in jobs, communities, and production - deserve undiluted branding benefits and protection from unfair competition by fraudsters.
• This Executive Order ensures that "Made in America" is more than a label - it's a promise.

DELIVERING ON AMERICA FIRST: President Trump is continuing to deliver on his promise to put America first.

• In his first term, he signed several Executive Orders to "Buy American and Hire American."
• Immediately upon returning to office, President Trump established his America First Trade Policy to make America's economy great again.
• President Trump has secured trillions in private and foreign investment to bring jobs and manufacturing back to the United States.
• He has repeatedly used Section 232 tariffs to protect against threats to our national security and to strengthen manufacturing critical for our national and economic security, including on steel, aluminum, copper, and autos.
• He has directed his Administration to aggressively pursue trade agreements that stop foreign nations from cheating the system and undercutting American producers.
• President Trump has issued numerous Executive Actions to boost mining, manufacturing, and investment in domestic industry, including by reducing regulations and eliminating bureaucracy.