UNWTO has welcomed NETCOM, a leader in communications and digital advertising, into its growing network of Affiliate Members.
Affiliate Members are drawn from every part of the diverse tourism sector, with businesses, civil society, destinations and academia all represented. Through this network, UNWTO guides the development and growth of tourism in every global region. With more than 25 years in the market and presence in the main cities of the world, Netcom will work to promote the restart and sustainable recovery of tourism
At the same time, NETCOM is developing, together with specialists from the tourism sector, a guide of good advertising practices for the communication of the Sustainable Development Goals (SDGs) within the framework of responsible tourism as a promoter of economic growth, inclusive development and environmental sustainability.
Throughout its history, NETCOM has been a strategic communication media partner in tourist destinations such as Peru, Uruguay, Brazil, Cuba, the Dominican Republic, Panama, the United States, Canada, France, Germany, Saudi Arabia, Malaysia, Taiwan and Japan, among others.
For this, it has used its experience in the creative combination of outdoor advertising tools (murals, billboards, wall murals, taxis and full bus wrap, billboards, single poles, special activations, small and medium sizes, etc.) and digital public roads (screens and digital billboards). NETCOM developed also successful digital campaigns and traditional graphics in newspapers and magazines.