Victorians encouraged to bake for a cause this Cupcake Day

RSPCA Victoria is asking animal lovers to put their isolation baking skills to the test this October to raise money for animals in need. After months of perfecting their recipes for banana bread, brownies and sourdough, Victorians will be encouraged to don their chef’s hat once again – this time for a good cause.

Cupcake Day will officially be held on October 26th, however participants can host their own celebration any time that suits them. RSPCA Victoria typically raises around $230,000 annually to help care for the 17,000 animals that enter its shelters every year. These funds are needed now, more than ever before.

“Cupcake Day is one of our favourite times of the year. No doubt it will look a little different for Victorians this year, with many of us working or studying from home and spending less time with friends or family than usual. But for many of us, this has meant more time in the kitchen, baking up a storm to beat the isolation blues,” says Dr Liz Walker, CEO at RSPCA Victoria.

“We think this has put everyone in very good stead to participate in RSPCA Victoria’s Cupcake Day. And there has never been a more important time to join in on the fun. While the impact of this pandemic has put the brakes on life as we know it, it hasn’t stopped animal cruelty and we are working harder than ever to keep animals well cared for during these restrictions.”

“Our revenue has been significantly impacted throughout the pandemic, so we rely on generous community support through fundraisers like Cupcake Day to ensure we can continue to care for vulnerable animals and investigate cases of cruelty. We know it’s been a tough year for so many Victorians, but we believe that getting involved in Cupcake Day is a fun way for animal lovers to make an impact, without taking too much out of their own pocket. Our work is 90% funded by the community, so every little bit counts.”

Participants are encouraged to host their event virtually this year. Suggestions include hosting a virtual bake-off with friends and family, or setting baking challenges where your peers or colleagues can team up for an online morning tea. Those who aren’t inclined to bake, but love food may prefer to host an online food-themed quiz, with a donation and prize for those who join on the fun.

Everyone who registers for RSPCA’s Cupcake Day receives online access to all the resources needed to host a virtual baking event.

How RSPCA Cupcake Day donations can make a difference:

• $25 can help provide a homeless kitten with a warm bed, litter tray and a meal.

• $55 can help cover one week of antibiotics for a sick animal in need.

• $150 can help desex a dog or cat to get them ready to find their forever home.

To register, visit

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