- New WA Dream Sale interstate marketing blitz launches
- $2 million sale aimed at attracting interstate travellers to WA
- Sale offers include discounts to direct flights, accommodation and tourism experiences
- Supported by the Cook Government, through Tourism WA and in partnership with Expedia Group
The Western Australia Dream Sale is back, with the major $2 million interstate marketing blitz set to attract more Australian travellers to Western Australia.
Supported by the Cook Government through Tourism WA and in partnership with Expedia Group, the sale offers discounts on flights, accommodation and experiences to drive bookings to WA over the next eight months.
The sale encourages travel to all of WA's regions, with up to 25 per cent off select direct flights to Perth, Broome and Busselton, as well as discounts on hotels and accommodation, travel packages, and tourism experiences across the State.
Close to 120 WA operators took part in last year's WA Dream Sale, which sold more than 10,000 discounted airfares into the State.
In the year ending March 2025, WA welcomed 1.1 million interstate visitors, the largest number of interstate trips in a 12-month period since 2019, contributing $3 billion to the WA economy.
The WA Dream Sale is set to build on this momentum, providing an immediate boost to bookings and creating a pipeline of new bookings to WA into March 2026.
It also highlights the more than 190 businesses recently added to The Dream Collective 2025, Tourism WA's industry recognition program designed to recognise WA's leading operators.
The sale offers form part of the Cook Government's economic diversification strategy, increasing tourism across Western Australia, providing a boost to business and industry and to support local jobs.
Find out more at wotif.com/westernaustralia and expedia.com.au/westernaustralia
Comments attributed to Tourism Minister Reece Whitby:
"WA's Dream Sale was a massive success last year and it's set to be a win for interstate travellers again.
"The WA Dream Sale is part of our strategy to boost the important domestic market by presenting attractive travel offers designed to entice east coast visitors to explore WA.
"We're rolling out the welcome mat with travel deals that make it easier than ever for Australians to discover the magic of our State, from pristine coastlines to world-class wine regions.
"The Cook Government is committed to diversifying our economy by supporting sustained growth within our tourism sector, attracting out-of-state visitors to stay in our world-class hotels and generating valuable tourism dollars."
As stated by Regional Development Minister Stephen Dawson:
"The WA Dream Sale puts a worthy spotlight on what regional tourism operators have to offer, and the Cook Government is proud to support this campaign.
"Western Australia is home to incredible natural wonders and outstanding regional tourism experiences. It's great to see interstate travellers are taking up these opportunities."
