Why We Do What We Do: Understanding Our Brain to Get Best Out of Ourselves and Others

Why We Do What We Do

Understanding Our Brain to Get the Best Out of Ourselves and Others

By Dr. Helena Boschi

Published by Wiley, 23rd July 2020

Paperback and e-book, priced £14.99

ISBN: 9781119561491

The brain is the basis of everything we do: how we behave, communicate, feel, remember, pay attention, create, influence and decide.

The thoughts we have and the words that we speak all have an effect on our neural architecture. In Why We Do What We Do, author Dr. Helena Boschi – a noted speaker in the field of applied neuroscience – combines scientific research with concrete examples and illustrative stories to clarify, in an easy-to-understand way, the complex mechanisms of the human brain.

Published in collaboration with leading independent reputation management consultancy Lansons, Why We Do What We Do is an interesting read for anyone who wants to discover more about the different facets of the human brain and how it underpins our everyday behaviour. It examines a wide range of topics and offers practical tips and ideas around how to deal with the range of inputs we receive and how to strengthen our psychological and biological immune system.

Including insights into how our brain helps us respond to the world around us and how it keeps our physical system in balance Why We Do What We Do provides practical ideas and tips to help readers lead happy, healthy and productive lives, in the workplace and at home, covering areas such as:

  • how the brain functions
  • how emotions can be overcome or last a lifetime
  • how to access the brain’s natural ability to focus and concentrate
  • how to think creatively
  • how habits are formed, and
  • what we can do to minimise the pain of change

“As the world works hard to cope with the effects of Covid-19 and many struggle with the uncertain future ahead, it is human nature to seek clarity and answers amongst the plethora of information provided,” says Dr. Boschi. “Never has it been more important to forge a path through this ambiguity and feel in control. Why We Do What We Do provides valuable insights into human behaviour and helps to answer questions around our natural responses to change and uncertainty.”

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