Key Facts:
- Helps new providers become discoverable when Australian buyers need workforce solutions
- Available to businesses with an ABN registered less than 12 months ago
- Connects providers with relevant problems, services, industries and locations
- Provides six months of enhanced visibility for a one-time price of $99
- Businesses can later return to a free listing or move to a Pro subscription
MELBOURNE, 17 August 2026 — Workforce Directory has launched New Start, a six month subscription designed to help recently established workforce solution providers become discoverable when Australian buyers are looking for relevant support.
The offer addresses the early visibility challenge faced by new HR, recruitment, employment law, safety, wellbeing, training and workforce technology businesses competing with established providers.
New Start enables businesses to structure information around the solutions they provide, problems they solve, industries they support and locations they service.
Workforce Directory can then connect this information with relevant buyer searches, service pages, solution pages, location pages and comparison options. The structured presence can also support discovery through Google Search and AI assisted channels, although search placement is not guaranteed.
"This is less about getting a better listing and more about making a provider's solutions easier to discover when buyers are actively looking for them," said Darren Cutts, CEO and Founder of Workforce Directory.
"Starting a business is never easy, and the first year can be critical to its success, particularly in today's challenging business environment.
"New Start gives capable providers another way to build early visibility while they develop their client base, professional networks and market reputation."
New Start includes an enhanced profile, company branding and increased service page visibility. It is available once to businesses with an ABN registered less than 12 months ago for $99 over six months.
After six months, businesses can return to a free Basic Listing or continue with a similar Pro subscription.
Details and registration: https://workforcedirectory.com.au/subscriptions/
About us:
Workforce Directory is an Australian online directory connecting employers with providers across more than 20 HR, employment and workplace service categories. Launched in June 2026 and based in Melbourne, it contains more than 6,000 provider listings covering 270 specialist service types across Australia. The directory is free for employers to search, while providers can choose between free and paid listing options.
