Award-winning comms specialist joins Australian Wildlife Conservancy’s Executive Team

Australian Wildlife Conservancy

Australian Wildlife Conservancy (AWC) is proud to announce that Ava Lawler has joined the Executive Leadership Team in the position of Chief Communications & Marketing Officer to lead the organisation’s communications strategies and increase brand awareness globally.

An award-winning public relations and marketing specialist, Ava brings to AWC over 30 years of experience in the communications sector having held leading principal positions for influential global agencies. These include Global Consultancy Director for one of the world’s largest technology agencies, Text 100 and Managing Director, Australia for leading global communications network Weber Shandwick.

Based in Sydney, Ava leads the Public Education Team which is spread across the country.

An award-winning public relations and marketing specialist, Ava brings to AWC over 30 years of substantial experience in the communications sector.Joey Clarke/AWC
An award-winning public relations and marketing specialist, Ava brings to AWC over 30 years of substantial experience in the communications sector.

“I am delighted to welcome Ava to the AWC Executive Team,” said Tim Allard, AWC Chief Executive. “She is a highly experienced and knowledgeable senior executive and will be of great value as we develop our strategies for large-scale conservation over the coming years.”

Ava has worked with prominent brands including Aldi, MasterCard, Nespresso and Commonwealth Bank, and led successful communications programs such as helping facilitate the historical meeting between Bill Gates and then South African President, Nelson Mandela in South Africa.

In 2016 and 2017, Ava’s expertise was recognised when she was named Mumbrella’s CommsCon PR Leader of the Year – a highly coveted award for communications professionals.

The total population of Woylies in the wild is now fewer than 15,000. AWC protects 10% of the population in feral predator-free areas in NSW, WA, SA and the NT.David Sickerdick/AWC
In her role at AWC Ava hopes to help bring fame to and generate public sympathy for Australia’s lesser known threatened mammals such as the Woylie.

“It has been an honour and a privilege coming to AWC, as well as a marketer’s dream,” said Ava. “AWC is an unsung hero for Australian wildlife and the work on the ground is phenomenal.”

“The organisation is supported by icons such as David Attenborough and HRH The Prince of Wales and it has unlimited storytelling potential. Over the last two years, we have unlocked great stories that have brought fame to the Woylies and illustrated the importance of AWC’s 30th anniversary. I look forward to bringing to life the impactful work that happens everyday, and help more Australians connect to our incredible wildlife.

“If we can play even a small role in protecting the future of this country’s vulnerable animals and the incredible ecosystems they build, that would be an awesome legacy for us to have.”

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