Bold Vision for Liverpool's Visitor Economy Unveiled

Liverpool City Council has adopted its new Visitor Economy Strategy 2026–2031, setting a clear roadmap to position the city as a vibrant, inclusive and globally recognised destination.

Liverpool Mayor Ned Mannoun said the Strategy comes at a pivotal moment for the city, as major infrastructure and population growth reshape the region. "Liverpool is on the cusp of extraordinary opportunity, with Western Sydney International Airport, the Liverpool Innovation Precinct and the emergence of Bradfield City transforming our region," Mayor Mannoun said.

"This Strategy ensures we are ready to capture that opportunity by bringing more visitors to our city, supporting local businesses and creating jobs for our community."

The Strategy outlines a coordinated approach to increasing visitation, enhancing public spaces, strengthening the evening economy and celebrating Liverpool's rich multicultural identity.

Mayor Mannoun said the visitor economy is a key driver of local prosperity.

"When people visit Liverpool, they spend in our cafes, restaurants, shops and hotels. That supports local jobs and helps create a more vibrant and liveable city for everyone. The attraction of visitors is seen by Council as a key driver of economic development, community pride and making Liverpool an even better place to live, work and play."

The Strategy focuses on six key pillars: destination marketing, vibrant and activated places, a stronger evening economy, heritage and culture, enabling investment, and industry collaboration.

Mayor Mannoun said community feedback played a critical role in shaping the final Strategy.

"We heard clearly from our community and stakeholders—people want to see more events, more activation and a stronger identity for Liverpool, but they also want the basics done right. That means cleaner, safer and more accessible public spaces, and that is exactly what this Strategy prioritises."

The Strategy also aligns with Council's long-term planning, including Liverpool 2050 and the Community Strategic Plan, ensuring a coordinated and sustainable approach to growth.

Mayor Mannoun said the focus will now shift to delivery.

"This is a practical, action-focused Strategy with clear priorities and early wins to build momentum. We are committed to working with local businesses, industry and the community to bring this vision to life and grow Liverpool as a destination to visit, invest, work and live."

The Visitor Economy Strategy 2026–2031 is now in effect and can be read here