Branch (www.branch.io), the fastest growing cross-platform solution for links and measurement, is acquiring TUNE’s Attribution Analytics platform and team. The acquisition will combine Branch’s cross-platform deep linking and measurement with TUNE’s mobile attribution expertise to form the industry’s leading marketing and measurement platform.
“This is an exciting outcome for the team at TUNE. I am proud of the attribution platform and team we built to serve mobile marketers, and I believe that Branch is the absolute best partner to bring our industry to the next level,” said Peter Hamilton, CEO of TUNE. “I was amazed to learn just how much the product and engineering teams at Branch have accomplished in the last year, outpacing the competition in our space. Combining Branch’s fresh approach to linking and technology with TUNE’s service level and experience in measurement will have a major impact on the ongoing success of our customers.”
A leading provider of cross platform linking and measurement, Branch first made its mark as a solution for mobile deep linking, solving for the best customer experience across digital properties. Today, Branch supports more than 40,000 apps and 100 billion links across the web and apps. TUNE’s Attribution Analytics provides advanced mobile measurement to many of the world’s largest and best-known Fortune 100 organizations. The strategic acquisition by Branch of TUNE’s attribution business will provide a unified approach to creating and measuring cross-platform experiences that span today’s complex digital marketing ecosystem.
“I’ve built strong relationships with the leadership at TUNE, and I’m honored to team up with the company that invented the mobile attribution industry in 2011,” said Alex Austin, CEO of Branch. “TUNE has always been a steward of Branch’s core values, especially when it comes to putting user experience and privacy first. Combining TUNE’s years of learning with Branch’s innovation, raw product execution, and key strategic partnerships is the beginning of a new era of mobile marketing. It’s going to be an incredible ride.”
Existing TUNE Attribution Analytics customers will continue to receive the same high level of service they have come to expect. TUNE’s measurement, attribution, fraud detection, reporting and all other services will continue uninterrupted, and will be integrated into Branch solutions. In addition, TUNE customers gain access to Branch’s powerful mobile marketing and deep linking platform, as well as gain a clear path of access to Facebook measurement through Branch’s recently announced Facebook Mobile Measurement Partner status (https://branch.io/facebook-mmp/).
One Global Organization
As global companies, TUNE and Branch have offices and customers around the world. Through this acquisition, Branch will have a strong sales and go-to-market presence in North American cities including Redwood City, CA, Seattle, and New York. Globally, the company will continue to serve customers from physical offices in London, Berlin, Bangalore, Moscow, Delhi, Seoul, Istanbul, Tokyo, and Singapore.
About Branch (www.branch.io)
Branch provides the leading cross-platform linking and attribution platform with solutions that unify user experience and measurement across different devices, platforms, and channels. Branch powers mobile links and measurement to over 3 billion monthly users across the globe, and is a trusted cross-platform marketing, engagement and measurement solution for over 40,000 apps – including Airbnb, Pinterest, Audible, Tinder, Reddit, Buzzfeed, Twitch, OfferUp, Groupon, Poshmark and many more.
About TUNE (www.tune.com)
TUNE helps performance marketers maximize their ROI through powerful measurement and partner management solutions. Our performance marketing solutions are trusted by the world’s biggest brands, ad networks, and ad platforms to tie marketing investments to measurable outcomes. HasOffers by TUNE is the first and most widely adopted SaaS platform for performance marketing partnerships. TUNE solutions are used by Expedia, CVS, Subway, GlobalWide Media, The New York Times, Line Corporation, Baidu Inc., WeQ and AppLift.