The Tasmanian Liberal Government is strongly committed to promoting and protecting one of Tasmania’s most important assets, our brand.
Brand Tasmania is the first statutory ‘place’ branding authority to be established in Australia, and will ensure we continue to stand out from the crowd and compete in the global market place.
Today, I am delighted to announce that Nick Haddow has been selected as the inaugural Chair of the new Brand Tasmania authority.
Nick is a highly regarded business innovator and entrepreneur. His business, Bruny Island Cheese Co, which he founded in 2003, has received many accolades including the Telstra Australian Business of the Year in 2014.
As a passionate Tasmanian, Nick spends much of his time promoting the state and supporting, showcasing and mentoring many other producers and agri-food businesses.
Nick has a successful media career that includes his role as co-presenter of all five series of Gourmet Farmer and has co-authored several books. Nick previously served on the board of the Brand Tasmania council and is currently on the board of Wine Tasmania.
The new authority is scheduled to commence operations later this month and further announcements on the CEO and Board positions are expected in the near future.
This is an exciting, world leading, initiative for Tasmania and I look forward to working with Nick and the rest of Brand Tasmania team on promoting our State to the world.