Federal and Provincial ministers, industry associations implement the Atlantic Canada Agreement on Tourism
St. John's, Newfoundland and Labrador - February 21, 2024 - Governments of Canada and the Atlantic Provinces
When it comes to promoting Atlantic Canada in key tourism markets, there is strength in numbers. The Atlantic Canada Agreement on Tourism (ACAT) is an innovative partnership that brings together the Government of Canada, Atlantic provincial governments, and provincial tourism industry associations to position the four Atlantic provinces as must-visit destinations in the highly competitive global tourism market.
Today, the Honourable Gudie Hutchings, Minister of Rural Economic Development and Minister responsible for ACOA, along with the Honourable Steve Crocker, Minister of Tourism, Culture, Arts and Recreation for Newfoundland and Labrador, announced that all parties have signed the four-and-a-half-year, $30 million Atlantic Canada Agreement on Tourism (ACAT), furthering the governments' commitment to work together to strengthen the tourism sector in Atlantic Canada.
Minister Crocker spoke on behalf of Atlantic tourism counterparts the Honourable Tammy Scott-Wallace, the Honourable Allan MacMaster, and the Honourable Cory Deagle. The Honourable Soraya Martinez Ferrada, Minister of Tourism and Minister responsible for the Economic Development Agency of Canada for the Regions of Quebec, also participated in the event.
Through this agreement, partners are working together to create more innovative marketing initiatives, expand year-round tourism, and encourage visitors from Canada and around the world to discover the wonders of Atlantic Canada, thereby increasing revenues for business owners.
Today's announcement further demonstrates the momentum under the Atlantic Growth Strategy to position Atlantic Canada as a top tourism destination, creating more jobs and giving a boost to small businesses.
