Clothing and shoes from the Chinese brand Shein are making their way into the world through the efforts of individuals. This is how the company reaches new customers without the need for credit cards or direct access to transportation.
ON THE WAY TO NEW CUSTOMERS: Heaps of Shein packages ready for export from a factory in Guangzhou in China. "Chinese Shein exploits informal systems to reach new buyers," says China researcher Heidi Østbø Haugen. Photo: Qilai Shen/NTB.
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