Grassroots producers are being encouraged to have their say on the big issues facing the Australian beef industry.
Through an online survey and online forums, producers can share what they think are the biggest concerns for the long-term viability and prosperity of the industry.
These activities will help inform updates to the Australian Beef Sustainability Framework – the industry initiative to define and report on how the industry cares for people, business, livestock and the environment.
Southern NSW lot feeder and farmer, Tess Herbert, chairs the group that steers the Framework on behalf of industry. She says producer engagement in the survey is essential.
“No one knows the beef industry better than those at the heart of it: producers. That’s why we’re seeking producers’ input on which issues they think are the greatest risk to the industry thriving,” Tess said.
She said the Australian Beef Sustainability Framework was established by the Red Meat Advisory Council, with support from Meat & Livestock Australia, to ensure the beef industry remains in the driver’s seat.
The producer survey and online forums are part of the first major review of the Australian Beef Sustainability Framework since it was launched in 2017. The Framework team is also interviewing major retailers and other customers, exporters, bankers and others who have an interest in the industry.
“We need to know what issues producers think are most important, but must also ensure we understand and meet the expectations of other groups who have a stake in the Australian beef industry.”
Producers can also