Fig 1. Embeddedness structure and communications frequency at different levels of degree centrality
(August 2, 2021, Hong Kong) An international research team led by Dr. Jayson Jia, Associate Professor of Marketing at HKU Business School, investigated how family social networks respond to the shock of a sudden natural disaster. This research has just been published in Nature Communications, a leading science journal.
The ability of people to marshal support from their social networks in the face of setbacks is a critical survival mechanism. However, there is very little large-scale empirical data on the social network basis of families' response to risk and disaster.
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