Industry Super Australia will embark on a social media campaign to warn members about the adverse impacts dumping the legislated super guarantee increases could have on their financial interests.
The campaign will be primarily targeted at pre-retirees in selected areas across the nation.
This group has been told that 9.5% super would be enough for retirement if they sold their home or reverse mortgage it. The government has recently lectured those on the cusp of retirement that if the super rate was cut this group could simply use their savings more "efficiently" to get by.
A secondary audience is the under-35 demographic. Some MPs have told this group that they must sacrifice their retirement savings if they want to get into the housing market, rather than aspiring to have both.
This policy would drive demand pushing house prices up, leave a generation with little to no retirement savings, add tens of billions onto future aged pension costs and could lower investment returns for all.
Despite making an election commitment to stick to the legislated increases the government is now considering cutting it. If the increase is cut a 30-year-old couple on median wages would lose $170,000 from their retirement nest egg.
Australians have backed the super guarantee increase with a UMR poll in January revealing 70% are against the government cutting super.
Two-thirds also agree that Industry SuperFunds are right to warn them about potential policy changes that could adversely impact their retirement savings.
Workers say it is hypocritical for politicians on more than 15% super wanting to cut everyone else's to 9.5%, with 70% agreeing that MPs wanting to cut workers' super should slash their own first.
The campaign is delivered by The Red Fox Group. It will feature a series of graphics, animations and videos of real pre-retirees sharing their concerns that will be deployed via Facebook, Instagram and YouTube.
It will be supported by a website leavemysuperalone.com.au where members will be able to see what they would lose if the Super Guarantee was frozen at 9.5%. The campaign website will host
