Introduction: Why Recycled Content Traceability Is Important

Dept of Climate Change, Energy, Environment & Water

This series of video tutorials provides practical steps on implementing traceability for your business. This is in line with the Recycled Content Traceability Framework.

The introductory video is for the 6 tutorial videos. It explains how recycled content traceability:

  • helps build trust with customers
  • supports growing markets
  • plays a key role in Australia's shift to a circular economy.

Title in video: Why recycled content traceability is important - an introduction to the video series

Recycled content traceability within your supply chains, involves collecting and sharing information about the origin, composition and quality of recycled materials.

Traceability helps build trust between suppliers and users of recycled materials and their customers.

Let's examine some key reasons.

Title in video: Regulatory compliance

Implementing traceability helps to ensure recycled content claims are verifiable. This reduces the risk of greenwashing while aligning with Australia's competition laws and consumer protection guidelines.

Traceability provides verifiable information that helps businesses avoid misleading claims. This helps manage the risk of reputational damage, and breaching legal requirements.

Title in video: Market differentiation

Traceability is a selling point, especially for premium and ethical brands. Recyclers and reprocessors with traceability systems are leaders in a competitive market by guaranteeing the provenance, composition and quality of their recycled materials. This can boost sales as manufacturers seek traceable recycled materials to meet sustainability goals, or the increasing traceability requirements in international markets.

The World Economic Forum expects that companies with traceable value chains will outperform those without them.

Title in video: Increased market access

Adopting traceability can unlock new market opportunities. For example, the Australian government's Environmentally Sustainable Procurement Policy prioritises the use of quality recycled content. International jurisdictions are also imposing supply chain transparency and traceability requirements. Early adopters of traceability, can capitalise on emerging trends and gain a competitive advantage in new markets.

Title in video: Boost revenue

Traceable recycled materials command a price premium. In the past decade, high-quality recycled plastics reached an average premium of up to 60% over virgin plastics.

This isn't just an opportunity for recyclers-manufacturers and producers also benefit. Investing in traceability means you may access premium pricing and meet consumer demand for genuine sustainable and traceable products.

Title in video: Improve operations

Traceability improves observation of your supply chain, helping to identify inefficiencies that might otherwise go unnoticed.

By tracking each step of the supply chain, you can pinpoint delays and supplier performance issues. Quality issues or disruptions can be traced back to their source. This facilitates quicker response times and minimises waste by isolating only the affected products.

Title in video: Introducing the National Framework for Recycled Content Traceability

The Australian government has developed the National Framework for Recycled Content Traceability to ensure consistency in tracing and verifying recycled materials. The framework is not a traceability platform or a database and does not involve sharing data with governments. It is a set of voluntary guidelines to help implement traceability while being consistent with other businesses using the framework. This will help to ensure recycled content traceability is nationally harmonised.

Broad stakeholder consultation from across Australian governments, peak bodies and businesses has created a framework that is flexible, adaptable and scalable to meet the evolving needs of recycled content supply chains.

Title in video: Learn how to implement traceability

This series of six video tutorials will help you to understand how to implement traceability in line with the National Framework for Recycled Content Traceability and the step-by-step guide.

  • Tutorial 1 introduces the concept of recycled content traceability and the National Framework for Recycled Content Traceability.
  • Tutorial 2 steps through the process of building a business case for traceability.
  • Tutorial 3 explains how to map your supply chain.
  • Tutorial 4 will help you to identify data you need to be consistent with the National Framework for Recycled Content Traceability.
  • Tutorial 5 provides guidance to help you decide on a traceability system.
  • Tutorial 6 focuses on the importance of verifying recycled content data.

Title in video: Unlock markets and opportunities with recycled content traceability

The National Framework for Recycled Content Traceability is Australia's guideline for following recycled materials as they move through the supply chain. It helps businesses understand what information to collect and share to make the provenance, composition and quality of recycled materials more transparent. The framework is supported by a step by step implementation guide to help businesses incorporate traceability into their operations. Start now by watching this video series to learn how to implement the National Framework for Recycled Content Traceability.

Watch the next video: Tutorial 1: Understanding the Framework

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