The City of Kingston is rolling out a new municipality-wide road safety campaign, Safe Around Schools, aimed at improving driver behaviour and keeping local children safe.
Commencing in Term 2, the campaign responds to ongoing concerns about unsafe driving near schools, including speeding, failure to stop at crossings and reports of near misses.
A total of 45 primary and secondary schools are participating, with the initiative focused on encouraging safer behaviour in school zones through a positive, behaviour-change approach.
Kingston Mayor Georgina Oxley said the campaign puts the safety of children front and centre.
"Every child deserves to get to and from school safely, and that starts with all of us taking extra care behind the wheel," Cr Oxley said.
"We know that school zones can be busy and unpredictable, which is why it's so important that drivers slow down, stay alert and always stop at crossings."
The campaign uses simple "Thank You" messaging to reinforce safe driver behaviour, encouraging motorists to slow down and stop while recognising those already doing the right thing.
"By promoting safe driving as the norm, we're helping to build a culture where looking out for one another, especially our children, is second nature," Cr Oxley said.
Roadside banners will be installed at school crossings and surrounding areas during the April school holidays and into early Term 2.
Participating schools will also receive campaign kits, including posters, social media content and newsletter materials, to support local promotion.
Council thanks the community for playing their part in keeping our school zones safe.
