Australian retail sales increased 13.2 per cent in November, compared to the same time last year, according to preliminary data released today by the Australian Bureau of Statistics (ABS).
Australian Retailers Association CEO Paul Zahra said it's a fantastic result, off the back of Black Friday, Cyber Monday, and early Christmas shopping sales.
"Quite simply - November was an incredible month for Australian retailers," Mr Zahra said.
"Black Friday, Cyber Monday and early Christmas shopping sales were just what the doctor ordered after what's been a very challenging year.
"Household goods led the way, with a monthly increase of 13 percent, and it's also pleasing to see healthy increases in sales of clothing, footwear and personal accessories as these areas were some of the hardest hit by the COVID pandemic.
"The preliminary ABS figures released today back up what Australia Post has reported for November - a massive 55.6 percent year on year increase in online purchases. This shows Australia has well and truly embraced the global Black Friday and Cyber Monday shopping tradition.
"While the figures are very encouraging, we are remaining cautious.
"The COVID-19 cluster on the Northern Beaches is having an impact on NSW retailers and we're seeing reduced foot traffic at stores across Sydney, during what should be their busiest time of year.
"NSW retailers have strengthened their COVID safety protocols and we support them in their efforts to keep their businesses open and to keep their staff and shoppers safe."
