Mayor Zohran Kwame Mamdani released a welcome video yesterday for the millions of visitors expected to arrive in New York City for the 2026 FIFA World Cup™, offering practical guidance on how to get around, what to see and how to live like a New Yorker - if only for a few weeks.
"New York is unlike any place on earth - 800 languages, 300 neighborhoods and at least one chatty yellow cab driver who will inshallah get you to the Museum of Natural History," said Mayor Mamdani. "Whether you're here for a week or the start of something bigger, this city has a way of becoming yours. We want every visitor - and every New Yorker looking to rediscover the city this summer - to feel that."
The video was filmed across all five boroughs by the administration's own team, capturing the street-level texture of daily life in the city: the subway platform, the sidewalk, the park, the cab. It features Richard Chow - a member of the New York Taxi Workers Alliance who joined the now-Mayor during the hunger strike of 2021 - who picks up the Mayor mid-video and drives him across town.
The video will air across the administration's digital channels, on taxi cab screens citywide and at World Cup watch parties. Additional placements are forthcoming. Visitors are directed to NYCtourism.com
