Once again, facts have exposed the misinformation spread by the Bob Brown Foundation and its activist allies.
Data circulated today by Salmon Tasmania shows that Tasmanian salmon is flying off shelves, both in Australia and internationally.
According to Circana MarketEdge, Tasmanian Salmon purchased at Coles and Woolworths in the first quarter of this year is seven per cent higher than at the same time last year.
Additionally, global purchases of Tassie salmon are up 22 per cent over the same period, according to ABS Australia.
The Bob Brown Foundation is built on an empire of misinformation.
Consumers the world over are seeing through their stunts and theatrics and are continuing to purchase and enjoy Tasmanian salmon.
No number of convoy stunts or social media influencer partnerships can change that.
Tasmania's salmon industry is both sustainable and world-class, producing a healthy source of protein with a low carbon footprint.
Anyone backing the Bob Brown Foundation ought to compare the organisation's claims against reality and ask themselves whether they are receiving good value for money.
