Dubbo Regional Council (DRC) has built on the success of the 2025 Region on the Rise Campaign, launching a new online experience and 10 new stories from locals across the region.
Focusing on the Dubbo Region as a place to live, work, invest and learn, the campaign continues to share authentic, local stories that highlight our people, business and innovations driving growth across the region.
This year Council have spoken to the CEO of Macquarie Health Collective Tanya Forster, Dubbo College Senior Campus Teacher Brad Ellison, RFDS Pilot Alister Roenfdeldt and Nurse Abbey Barrett, 123Tix Director Terry Wicher and Devil's Hollow Brewery co-owners Ceridwyn Usback and Mel Knaggs as well as speaking to employees in healthcare, early childhood education and the construction industry.
Dubbo Regional Council Mayor Josh Black said the continuation of the campaign reflects Council's commitment to championing the region's success stories.
"The Region on the Rise campaign continues to showcase the incredible people and businesses that call our region home."
"Growing up in this region, I have always been the first to champion Dubbo, Wellington and our Villages and the people we have spoken to this time, do that as well by demonstrating the the opportunity, innovation and lifestyle that make the Dubbo Region such a compelling place to live, work and invest," Clr Black said.
DRC's Director Strategy, Partnerships and Engagement Jessica Brown said the second instalment builds on the strong foundations set in the campaign's first year.
"We've seen how powerful these stories can be in shaping perceptions of our region," Ms Brown said.
"This next phase continues to highlight real experiences with people who are growing their careers, building successful businesses and contributing to a thriving community."
"We also have a Business Toolkit this year enabling local businesses and leaders to help share the positive messages about the region on their social channels and through their recruitment."
The campaign will again be shared locally while also targeting broader audiences across NSW, encouraging potential residents, investors and businesses to consider the Dubbo Region.
A Region on the Rise remains an ongoing initiative, with opportunities for local businesses and individuals to share their own stories and be part of the region's growth narrative.
For more information, to explore the new stories or to get involved, visit www.regionontherise.com.au/
