Niessing: Sydney’s Hidden Gem for Jewelry Lovers


Tucked into Sydney’s beautiful and historical Strand Arcade, in a compact and unassuming shopfront, is one of Australia’s best-kept secrets: Niessing, where customers can discover the highlights of a global jewellery house, which this year is celebrating its 150th anniversary.

Established in Germany in 1873, Niessing boasts an international reputation to rival any luxury jewellery brand. Halfway around the world and 150 years later, Australian clients can view its incredible range of unique designs at the flagship store in the heart of Sydney.

Niessing CEO Sandro Erl said that Australians love Niessing’s high-end design, coupled with its wide range of options for engagement and wedding bands that include fourteen colours of precious metals, in multiple finishes.

“The Strand Arcade is the perfect location for our Australian flagship Niessing boutique,” Sandro said.

“While the building is synonymous with the city’s finest luxury goods and features stained glass and ornamental lacework, it allows us to maintain the signature understated style for which we are renowned, all in the heart of Sydney.

“The combination of the heritage arcade and Niessing’s bright, welcoming boutique offers couples a unique destination where they can try on some of our best-loved designs, including the Spannringâ, the world’s first ‘tension’ ring.”

On entering the ground floor boutique, clients can view Niessing’s selection of jewellery, ranging from engagement and wedding rings to brooches, as well as its contemporary watch collection.

Niessing’s onsite consultants can suggest suitable designs for them to try on, assist them in altering one of the designs available or guide them when designing a piece of custom jewellery.

“The Strand Arcade is one of Sydney’s iconic retail destinations and our aim is to help create memories for the clients who come and visit us there,” Sandro said.

“Every person who enters our store is an individual and we strive to help them spark emotions and tell their own stories through our jewellery.

“We have princess-cut diamond engagement rings for the traditionalists, as well as incredible Mirage Pendants for those who want to make a statement with the pieces they choose to wear.

“All of Niessing’s jewellery is crafted with an appreciation for the classics and a view to exploring new design territory.”

To explore the Niessing range, visit the flagship store on the ground floor of the Strand Arcade. The Niessing range is also be viewed online, from

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