- Voucher program delivers 50 per cent off eligible tours and experiences in Exmouth, Coral Bay and Carnarvon
- Part of the Cook Labor Government's $1.45 million Cyclone Narelle Tourism Business Support Package
- Wide range of marine, adventure, scenic and cultural experiences included to encourage visitors to head to Ningaloo region and support recovery, local jobs and businesses
The Cook Labor Government has launched a new travel voucher program to help drive more visitors to the Coral Coast by offering 50 per cent off tours and experiences in Exmouth, Coral Bay and Carnarvon.
The Ningaloo Adventure Vouchers program is part of a $1.45 million Cyclone Narelle Tourism Business Support Package helping to generate forward bookings for tourism operators in the region who were impacted by the severe weather event.
Travellers will be able to choose from a wide range of experiences, including whale shark and manta ray swims, snorkelling and eco adventures, hiking experiences, scenic flights, Aboriginal cultural tours and more.
The Ningaloo Adventure Vouchers will run from 5 May to 30 June 2026 or until sold out, with vouchers to be redeemed for bookings up to 30 November 2026, ensuring operators will benefit from the program in the near-term and local jobs will be supported.
Visitors can access the discount through the Western Australia Visitor Centre, Ningaloo Visitor Centre and Carnarvon Visitor Centre. To redeem the offer, visitors can register their details with a participating visitor centre to receive a unique discount code, which can then be applied at the time of booking.
The voucher program comes alongside the Cook Labor Government's Tourism Business Support Payments, which opened recently for eligible tourism operators impacted by the cyclone.
A targeted intrastate marketing campaign is also supporting the program, encouraging Western Australians to take advantage of discounted tourism experiences and explore the incredible Coral Coast region.
Accommodation for visitors travelling to Exmouth has also increased with an overflow camping facility at Koobooroo Oval in Exmouth now open to the public by the Shire of Exmouth Emergency with support from Rio Tinto.
Visitors are encouraged to confirm their accommodation prior to travel and can access more information on the offer at westernaustralia.com/adventurevouchers
As stated by Tourism Minister Reece Whitby:
"We know Cyclone Narelle has had a significant impact on tourism businesses across Exmouth, Coral Bay, and Carnarvon, and the Cook Labor Government has ensured that this package is about providing practical support while stimulating visitation and confidence.
"The Ningaloo Adventure Vouchers make it easier and more affordable for people to experience the Coral Coast's incredible marine life, landscapes and cultural experiences, while generating forward bookings for tourism operators in the near-term to assist with recovery.
"Western Australians, as well as interstate and international visitors, can utilise these discounts to plan a trip to the region, directly supporting and driving visitation to the Coral Coast which will benefit all local businesses and jobs in local communities.
"I encourage everyone to get behind these regional businesses, plan a trip, enjoy the breathtaking scenery and wildlife that is on offer in Western Australia's Coral Coast, and discover that it is closer than you think, and better than you remember."
As stated by Regional Development Minister Stephen Dawson:
"This voucher program will offer timely support to help businesses stabilise, continue operating and prepare for recovery as visitors return.
"The Coral Coast is back open for business following the impact of Tropical Cyclone Narelle. We want visitors to take up this fantastic opportunity to explore this unique part of WA.
"This region offers unforgettable experiences, and we want to share that with the rest of the State and beyond."
As stated by Gascoyne Minister Hannah Beazley:
"The Cook Labor Government understands the vital role tourism plays in supporting local economies and jobs along the Coral Coast, and we want to help businesses get back on track.
"Local business ownersare readyto welcome tourists back to the regionand, having visitedrecently,I've witnessed firsthand their resilience and community spirit.
"I would encourage anyone planning a holiday to consider taking advantage of this voucher program to experience an amazing part of Western Australia, while also supporting local businesses."
As stated by Pilbara MLA Kevin Michel:
"I am pleased that the Cook Labor Government has launched a travel voucher program to support local businesses and to encourage national and international visitors back to the regions after Cyclone Narelle. I encourage everyone to take the opportunity to make use of the voucher program.
"I know our communities will welcome all visitors who book with these vouchers, as it will actively support community recovery across the Coral Coast including Exmouth and Onslow."
