An increasingly fierce retail market requires new approaches to engaging customers and satisfying their demands with efficiency and elegance. Retailers need the transparency and flexibility to shift with the needs of their customers and business—whether those interactions are happening online, in-store or in the spaces in-between, such as buying online and picking up in-store (BOPIS).
Everything from inventory to experiences must live in harmony and that requires brands to innovate faster, have intelligence at the tips of their fingers, and use data science to put customers at the center of decision making. Yesterday's cloud infrastructure can't meet the demands of today's customers. Providing retailers the modern platform they need to deliver on their brand promises, Oracle's core retail operations portfolio is now powered by Oracle's Gen 2 cloud.
Oracle Cloud Infrastructure is a purpose-built, best-in-class platform for running the most important enterprise applications with unmatched performance, security, and cost. Only Oracle's Gen 2 Cloud runs Oracle Autonomous Database, the industry's first and only self-driving database. Oracle Cloud provides a comprehensive cloud computing portfolio, from application development and business analytics to data management, integration, security, artificial intelligence (AI), and blockchain.
"The retail enterprise is becoming increasingly complex with a slim margin for error when it comes to maintaining customer loyalty," said Jeff Warren, vice president, Oracle Retail. "It's more critical than ever that retailers can operate with agility and next-level intelligence on everything from planning to inventory management to customer acquisition. This can only be achieved with a next-level cloud platform, like Oracle CIoud Infrastructure."
Customers are already seeing the advantages. For example, Gap Inc. partnered with Oracle to deploy Oracle Retail Merchandising Cloud Service and Oracle Retail Integration Cloud Service, powered by Oracle Cloud Infrastructure, to drive operational agility and furnish the Banana Republic business teams with better intelligence.
Oracle Retail applications leverage Oracle Cloud's highly fault-tolerant regions to protect customers from unexpected outages. Oracle's cloud applications can tolerate network, power, or hardware outages and continue to provide service without missing a beat. Additionally, the applications are architected with redundancy at all levels. If a particular component fails, another is there to take its place without disruption to the services. Oracle's focus on continuous service versus eventual recovery help reduce the risk and magnitude of lost business and customers.
