The City of Greater Bendigo has unveiled a new logo and branding for the 2023 Bendigo Easter Festival which will take place from Good Friday April 7 to Easter Monday April 10 next year.
The new branding has been launched as planning gets underway to create another spectacular Easter Festival in 2023.
Cr Rod Fyffe, who is on the Bendigo Easter Festival Reference Group, said the new-look branding celebrated the festival in a contemporary way.
"We are proud to host one of Australia's longest running community events and this new branding provides a fresh, modern, fun design that celebrates the festival's unique qualities," Cr Fyffe said.
"The new logo and branding, developed by the City's inhouse Communications unit, successfully captures the spirit of a 21st century community festival and its reputation as a fun and welcoming event that is proudly steeped in history and tradition.
"With reference to the Imperial Dragon Dai Gum Loong as the world's longest dragon of its kind, the new logo incorporates the dragon's long body which is seen cleverly wrapped around the design. It is complemented by a vibrant and enhanced colour palette inspired by Dai Gum Loong.
"The festival's wonderful community spirit is also represented in the design with the legs of volunteers featured carrying a dragon on parade while the O in Bendigo is subtly shaped like an Easter Egg.
"We are also delighted to announce planning is now underway for the 2023 Bendigo Easter Festival and the aim is to build on the incredible success of the 150th Bendigo Easter Fair in 2022 which attracted 80,000 people.
"There's no doubt Bendigo is the place to be at Easter where you can experience living history, parades and traditional cultural performances showcasing Bendigo's unique Chinese heritage together with family fun, the egg hunt, live music, markets, carnival rides and community events.
"Next year's Bendigo Easter Festival will take place from Friday April 7 to Monday April 10 and the community should be aware that all the traditional Chinese cultural events, parades, carnival, entertainment and music will be held over the first three days from Good Friday to Easter Sunday.
"It should be noted that only smaller community-organised events featured in the program will be held on Easter Monday.
"This means the Torchlight Procession will be on Saturday April 8 and the Gala Parade will take place on Sunday April 9 when Dai Gum Loong will embark on his first solo parade, weaving through the city centre. The traditional Rotary Club market will be held on Good Friday and on Easter Sunday.
"A program for the 2023 Easter Festival will be launched in February 2023 so you can plan ahead as we will have all your favourites and much more.
"It takes many months of planning by City staff, the Bendigo Easter Fair Society, community groups, sponsors and volunteers and I thank them for their commitment and dedication in developing the 2023 Easter Festival.
"As we prepare for next year's event, this is also an ideal opportunity for local businesses to consider getting involved as festival sponsors. Sponsorship packages can be tailored to suit the needs of individual businesses."
