In the automotive space, Reevoo, global leader in customer-sourced review technology, and J.D. Power, the global leader in data analytics and consumer intelligence, today announced an exclusive alliance. This union will create J.D. Power Verified Reviews, an unparalleled way for all automotive manufacturers to listen and showcase customer opinions in the US market.
Customer evaluations for brands, vehicles and dealerships will be collected
through digital platforms, providing content for publishing online by automotive
manufacturers.
"We are extremely excited at the prospect of working so closely with J.D. Power
in the US market, given its 51-year history of being the voice of the customer,"
said Lisa Ashworth, CEO at Reevoo. "Together we will be able to offer automotive
companies an unrivalled source of data and tools to help them grow and develop
their business. At the same time, American car-buyers will have a proven and
trustworthy route to gain consumer insights and share their opinions."
Reevoo is a leading supplier of services enabling customer-sourced reviews for
brands, products and services. J.D. Power Verified Reviews will provide insights
into how US customers are talking about brands and their experiences with
vehicles, sales and service. With this insight, manufacturers can discover areas
that can be improved, identify ways to attract and retain car-buyers, as well as
provide consumers with a trustworthy source for purchasing decisions.
"Given our shared philosophy that the customer is the focal point of every
business, there is a natural synergy between J.D. Power and Reevoo," said Chris
Sutton, Vice President, US Automotive Retail Practice at J.D. Power. "Our
passion and pursuit of measuring customer feedback is strengthened with this
alliance and provides brands with another channel to listen to what their
customers are saying."
Reevoo is a leading martech solution that provides validated reviews for
products and services to a wide range of global companies. With a solid
foundation built on collecting and publishing reviews from verified purchasers
only, Reevoo extends its trust and integrity to companies across 60+ countries
in 30 languages.
