RMIT's College of Business and Law is working with Little Rocket, a First Nations-owned and operated marketing and creative agency, to bring cultural engagement into the classroom.
Through the partnership with Little Rocket, RMIT is integrating culturally safe best practice into its Master of Marketing curriculum.
From Semester 1 2026, students will have the opportunity to work with Little Rocket on real-world projects, learning how to develop end-to-end solutions to client briefs and utilise creative marketing techniques to engage First Nations audiences.
As a First Nations business, Little Rocket supports communities and partners who are doing vital work to preserve culture and Country.
The agency has led numerous nation-wide marketing campaigns, collaborating with a diverse range of stakeholders such as Yarra Trams, Melbourne Fringe Festival, and the Reserve Bank of Australia.
More recently, Little Rocket supported Reconciliation Australia in developing the 2025 National Reconciliation Week theme and campaign, 'Bridging Now to Next'.
Travis McLellan, Account Director at Little Rocket, said the partnership with RMIT will focus on encouraging students to create more rounded approaches to designing marketing strategies.
"We hope that we can broaden students' views on key areas around communication and marketing in a modern post-colonial landscape - namely how to effectively harness alternatives in amplifying voices, allyship, and demystification of misnomers and unconscious bias," McLellan said.
Founder of Little Rocket and proud Gurindji man, John Burgess, said the partnership is an opportunity to expand the impact of the organisation.
"These sorts of opportunities accelerate the reconciliation process through enabling a peer-to-peer exchange of modern, strategic and creative applications.
"We are looking forward to working with RMIT to benefit students, our team and our First Nations supply chain to create positive outcomes," Burgess said.
