A new strategy has been endorsed by Council setting out a clear road map to grow the local economy and tourism sector over the next four years and beyond.
Set to put Baw Baw Shire on the map, the Economic Development and Visitor Economy Strategy 2026-2030 will guide Council's work to support local industry, small businesses, attract investment, create new jobs and grow local tourism.
Unanimously endorsed by Councillors at the Wednesday 27 May Council Meeting, the new strategy has been developed in close consultation with community and industry to ensure a collaborative approach towards a strong economic future.
The strategy provides a framework for strategic planning and decision making that balances the needs of the community, local businesses and the environment, ensuring economic growth and prosperity that benefits the entire community.
The five key pillars of the strategy are:
- Diversify and strengthen the local economy
- Develop regional workforce and skills capacity
- Plan for sustainable growth and infrastructure
- Strengthen the visitor economy and tourism infrastructure
- Champion sustainability and economic resilience
Baw Baw Shire Mayor Cr Kate Wilson said a prosperous and resilient local economy was at the heart of the new strategy.
"Over the next four years, we will work closely with local businesses, tourism operators, community groups and industry stakeholders to ensure our local economy continues to grow and thrive for the benefit of all", said Cr Wilson.
"This strategy is about building a strong and sustainable future for Baw Baw. Agriculture and tourism has long been the backbone of our economy, but as we continue to grow we need to realise more opportunities to bring new businesses, jobs and training opportunities to the region.
"We want to be a vibrant, resilient and competitive place to live, work, visit and invest in without compromising our regional character. A strong local economy supports better services and quality of life for everyone, and we believe this strategy will move us toward that."
Council will collaborate across sectors, communities, industries and all levels of government to create opportunities, foster shared prosperity and a robust, forward-looking economy that reflects local strengths and responds to local needs.
Key partners include Agriculture Victoria, Destination Gippsland, Food and Fibre Gippsland, Lardner Park, Mt Baw Baw Alpine Resort among many others, as well as state and federal government departments.
To view the full strategy, go to Economic Development and Visitor Economy Strategy 2026-2030
