Thousands of visitors to transform Broome for popular festival

  • Iconic Shinju Matsuri Festival to transform Broome for 16 days
  • Series of events set to showcase town’s unique multicultural offering
  • Supported by the McGowan Government through Tourism WA’s Regional Events Program
  • Shinju Matsuri 2022 kicks off tomorrow with the LiveLighter Opening Ceremony at Town Beach, as thousands are set to visit Broome for the annual celebration.

    Now in its 52nd year, the event is proudly supported by the McGowan Government through Tourism WA’s Regional Events Program and is one of the longest-running events in Western Australia.

    The festival attracted almost 20,000 visitors to Broome last year, adding more than $7.4 million to the local economy and generating more than 27,000 room nights for the region.

    A celebration of the Kimberley region’s rich pearling history, multicultural community and dramatic landscapes, the 16-day festival will feature more than 50 events and activities including highlights such as the Jetty Gala, the Floating Lantern Matsuri, the Sunset Long Table Dinner, the Chinatown Feast and the Festival Hub.

    The event originated from Japanese, Malaysian and Chinese cultural festivals established when fortune-seekers, attracted by Broome’s South Sea Pearl production in the late 1800s, flocked to the town.

    For more information about the festival and to purchase tickets, visit https://shinjumatsuri.com.au/whats-on/

    As stated by Tourism Minister Roger Cook:

    “The McGowan Government is very proud to support the much-loved Shinju Matsuri Festival once again, through our Regional Events Program.

    “Shinju Matsuri is a highlight of our State’s tourism calendar, attracting thousands of visitors from near and far to enjoy the colour, taste, excitement and culture of this unique Kimberley festival.

    “Shinju Matsuri is a unique asset for the community, which has provided vibrancy to Broome for over five decades now, and continues to boost local tourism and hospitality operators.”

    As stated by Regional Development Minister Alannah MacTiernan:

    “The Festival of the Pearl continues to grow and shine, boosting tourism not only during the event, but also inviting visitors to linger and return.

    “The State Government’s ongoing support for a range of regional events in locations from the Kimberley to the south coast, helps to generate enduring flow-on benefits to local businesses, economies and communities. It also enriches the lives of residents.”

    As stated by Kimberley MLA Divina D’Anna:

    “Shinju Matsuri is always a popular event with local businesses in town as it brings in so many visitors and injects millions into the economy.

    “It also brings together the close-knit community and builds excitement around the town.

    “The festival provides an excellent showcase of our beautiful region and its history to the rest of the State and the country, helping to draw visitors back to see more.”

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