Air Force Recruiting Service launched an expanded, redesigned version of airforce.com, Feb. 6, as a new, one-stop destination introducing potential recruits to the Total Force opportunities available in the Air Force – whether full time or part time, in or out of uniform.
The site builds upon the existing design and infrastructure of airforce.com while consolidating important information about joining the Air Force's active component, Air National Guard, or Air Force Reserve into a single, integrated website. It creates a single source for information on how to serve in the Air Force while showcasing the range of paths available, cutting down on confusion and competition between services and helping prospects explore their best fit option before ever reaching out to a recruiter. This update furthers AFRS's total force integration efforts as the Air Force continues to blend and modernize active, Guard and Reserve recruiting operations worldwide.
The new site will be an all-in-one destination for any prospect interested in serving in the Air Force. Airforce.com has always served as a vital hub for the Air Force's engagement efforts, providing critical inspirational and functional content to a wide spectrum of target audiences – including youth, specialized officer candidates, current and prior service Airmen, parents, influencers and the American public. The total force evolution of airforce.com makes it simple to understand the many options and pathways available to become an Airman.
"Today's recruiting landscape is more challenging than ever before and we want the American public to understand that there are many different ways to become an Airman," said Maj. Gen. Ed Thomas, AFRS commander. "The new total force airforce.com website will help us support our active, Guard and Reserve front-line recruiters by better showcasing the unique strengths, opportunities – and importantly, the flexibilities – of each component in one place as one team within one fully integrated Air Force. Operationally, this shift helps to improve our digital efficiency, collaboration and coordination across the Total Force, freeing us from recruiting in narrow lanes."
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