- Major tourism marketing blitz launched today in Malaysia
- Campaign with AirAsia led by return of airline's double daily flights from Kuala Lumpur to Perth from 23 June
- Supported by the WA Government, through Tourism WA
Western Australia's acclaimed destination brand, Walking On A Dream, is taking over the streets of Kuala Lumpur as part of a major new tourism campaign with AirAsia.
The campaign comes ahead of the airline resuming its twice-daily flights from Kuala Lumpur to Perth from Monday, 23 June.
High-impact advertising will promote the flights and target Malaysian families, millennials and special interest travellers, with a 3D billboard showcasing WA's famous whale shark at the popular Pavilion Kuala Lumpur shopping precinct.
Digital ads on the iconic Menara and KS Law Kuala Lumpur buildings, and a range of other initiatives will seek to increase awareness and consideration of WA as a must-visit holiday destination.
Malaysia is WA's fifth-largest international tourism market by visitor numbers and spend, with 61,000 Malaysian visitors contributing $136 million to the WA economy in the year ending December 2024.
The co-operative campaign is supported by the WA Government in partnership with AirAsia to strengthen WA's position as the Western Gateway to Australia. The resumption of the twice-daily flights to Perth from Kuala Lumpur will bring inbound services from Malaysia with the airline to 14 per week, from June.
The airline will offer more than $145,000 AUD (RM400,000) worth of flight discount codes for Malaysian travellers for travel from Kuala Lumpur to Perth, which will be available from 14 May to 31 July 2025, for travel until 31 December 2025.
Find out more at AirAsia.com .
As stated by Tourism Minister Reece Whitby:
"Malaysia is a key tourism market for Western Australia, and this exciting new partnership with AirAsia will inspire more Malaysians to choose WA for their next holiday.
"With AirAsia confirming its commitment to Western Australia through twice-daily flights, this campaign is perfectly planned to drive more visitors and deliver strong returns for tourism operators, grow the WA tourism industry and inject more tourism dollars into our economy.
"Co-operative campaigns like this are central to the WA Government's strategy of strengthening aviation access to drive inbound visitation and strengthen WA's position as Australia's Western Gateway for international visitors."
