In his upcoming memoir, Bulleit Proof, Tom Bulleit, the man behind Bulleit Distilling Company, shares his life’s story of dogged determination, sales prowess and plain hard work, describing how he fulfilled his lifelong dream and took his great-great-grandfather’s 150-year-old bourbon recipe and started the award-winning Bulleit Distilling Company. It is a story particularly appropriate for the new, besieged world we now inhabit. An inspiring story of perseverance, faith and ultimate validation in a life filled with daunting challenges.
Bulleit Proof tells the story of the man behind the brand, a tale of joy, triumph, love, loss, discovery, faith and success, a journey from his Kentucky roots to the Kentucky Bourbon Hall of Fame. A story for whisky fans, entrepreneurs and those facing uphill life challenges, Bulleit shares an inspiring look at what it takes to build a brand, weather the storm, and find success in war, in business, and in life.
Before he single-handedly disrupted the liquor industry, Bulleit saw combat during the Vietnam War as a Navy Corpsman with the U.S. Marine Corps and upon his return home he earned two law degrees. Years later, Tom felt an undeniable drive to revive his family’s 150-year-old bourbon recipe. Despite his father’s disapproval of his plan, Tom persisted, and launched the Bulleit Distilling Company.
Against all odds, Bulleit Distilling Company became a household name and an award-winning brand. The road was full of challenges, including a health crisis, but Bulleit, a self-made survivor, never gave up. Through his dedication to his brand, his unwavering belief in the quality of his product, and a good amount of old-fashioned gumption, Bulleit and his bourbon have survived and thrived both in business and in life.
Bulleit Proof is a compelling American success story that anyone with a dream to achieve, a challenge to face, or a love of good whisky will appreciate and enjoy. Currently available for pre-order, Bulleit Proof will be available wherever books and ebooks are sold on April 7th.
About the Book
Bulleit Proof: How I Took a 150-Year-Old Family Recipe and a Revolver, and Disrupted the Entire Liquor Industry One Bottle, One Sip, One Handshake at a Time by Tom Bulleit with Alan Eisenstock (Wiley, April 2020, $25.00, 240 pages, ISBN: 9781119597735).
About the Author
Tom Bulleit is the founder of the Bulleit Distilling Company. After earning his B.A. from the University of Kentucky in 1966, Bulleit saw combat during the Vietnam War as a Navy Corpsman serving with the U.S. Marine Corps. He then earned law degrees from the University of Louisville and Georgetown University. Bulleit was elected to the Kentucky Bourbon Hall of Fame in 2009.