In a guest lecture, Dr. Frank-Steffen Walliser shared interesting insights into Bentley's sophisticated brand strategy and the dynamics of the automotive industry. Besides discussing craftsmanship, heritage, and the true meaning of luxury, he also gave valuable career advice to the students in the room.
On Monday, October 12, the University of Innsbruck had the honor of hosting Dr. Frank-Steffen Walliser, CEO of Bentley, for an exceptional guest lecture. Addressing the students at the Faculty of Business and Management, his presentation perfectly reflected Bentley's core value: to be "extraordinary in all aspects."
Practical Insights and Direct Exchange
The interactive talk provided students with a unique opportunity to understand the complex realities of managing a global luxury brand. Using many examples, Dr. Walliser illustrated how brand DNA is shaped - providing the students with a practical understanding of brand management. He emphasized quality and craftsmanship, together with a strong brand, as top priorities of Bentley.
Prof. Julia Hautz, Dr. Frank-Steffen Walliser, Dean Prof. Annette Ostendorf
Valuable Career Tips for the Future
Besides many current insights into the automotive industry - which is definitely in turbulent and interesting times - Dr. Walliser also gave important career tips for the students in the room. He advised them to stay flexible, build good networks, and work hard to be successful. After the insightful talk, he patiently answered all questions and selfie requests!
First and foremost, we want to thank Dr. Frank-Steffen Walliser for the time he took to meet the students of the Faculty of Business and Management at the University of Innsbruck. Also, a big thank you goes to the organizers of the event and the Dean's Office: Thomas Ortner, Julia Hautz, Annette Ostendorf, and the helping hands in the team for Strategic Management & Leadership.
(Amelie Fell)
