Sensitive subjects such as trolling or other difficult topics require a careful approach at all points - from examining your motivation before you begin and setting up support to sharing findings, writes Professor Ekant Veer.
Academics have a special and fundamental role as the "critics and conscience" of society, however this right comes with responsibilities.
Although Professor of Marketing, Ekant Veer hasn't looked for controversy, he is drawn to the areas of marketing that we need to talk about but often don't. He shares his insights on where to begin when dealing with those topics, how to engage with them in research and teaching and why radical research has value.
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