GreenSCENT: empowering citizens to achieve European Green Deal

The UAB, through the research group TransMedia Catalonia, participates in the GreenScent -Smart Citizen Education for a Green Future- project, which has just been launched. The project will develop for three years training tools to enable citizens to actively collaborate in the green and sustainable transition of Europe.

The European Green Deal aims to improve people’s well-being through a roadmap for a climate-neutral Europe (0 carbon footprint) by 2050, with measures to promote biodiversity, circular economy and sustainable agriculture, among other areas.

In this context, the Horizon 2020 GreenScent – Smart Citizen Education for a Green Future – project has recently been launched with the aim of changing citizens’ behavior by enabling them to take action to implement the European Commission’s policies in order to achieve the objectives set.

GreenSCENT will develop a set of solutions (GreenComp) covering all areas of interest of the Green Deal through a participatory design approach, based on experience and learning by doing. It will do this through pedagogical projects, accessible mobile and web applications, competency frameworks and community engagement.

The project will use both expert and researcher input as well as mentoring, citizen participation and stakeholder engagement initiatives. It will then test its approach in different European regions, educational levels (from primary schools to higher education) and levels of engagement (from observation to data collection and processing, to contributing to the scientific and policy agenda).

UAB’s participation in the project is multidisciplinary. It is led by TransMedia Catalonia group researchers Pilar Orero, Anna Matamala, Sarah McDonagh, Estel·la Oncins, Mar Brescia and Chiara Gunella, from the Department of Translation and Interpreting and East Asian Studies, who will be leading the Impact and Outreach working group and reviewing the usability and accessibility of the project’s demonstrators.

The project, coordinated by the Universita Telematica Internazionale-Uninettuno, has 15 partners and will last 36 months.

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