Key Facts:
- EZZ has launched a Hair Scalp Scrub priced at $59.95 (reduced from $80.45), positioning it as a weekly scalp exfoliation step within a hair cycling routine.
- Hair cycling, inspired by the skin cycling trend in facial care, involves rotating haircare products throughout the week rather than using everything at every wash.
- The 250 ml scrub is formulated with caffeine, eucalyptus extract, and certified organic jojoba, rosehip and sweet almond oils to remove dead skin cells, excess oil and product build-up.
- The product is timed to coincide with Australians resetting their haircare routines for spring, following a winter of heavier treatments and styling products.
- EZZ recommends using the scrub once a week on wet hair, followed by a nourishing conditioner or mask, and reducing frequency if the scalp feels sensitive.
EZZ puts scalp exfoliation at the centre of the rotating haircare routine
SYDNEY, NSW - Sept 15, 2026 - Hair cycling has returned to Australian beauty conversations, with consumers rotating cleansing, treatment and recovery steps according to what their hair and scalp need. EZZ is bringing the trend back to the roots with its Hair Scalp Scrub, a once-weekly scalp treatment currently priced at $59.95, reduced from $80.45.
Borrowed from the "skin cycling" approach to facial care, hair cycling replaces an overloaded daily routine with products used at different points in the week. Recent Australian beauty coverage has identified scalp exfoliation as a common starting point, reflecting the broader "skinification" of haircare: treating the scalp as skin rather than focusing only on the lengths.
The EZZ Hair Scalp Scrub is formulated to lift dead skin cells, excess oil and product build-up from the scalp. Its physical scrub format combines caffeine and eucalyptus extract with certified organic jojoba, rosehip and sweet almond oils. The 250 ml product can be used as a standalone cleanser or followed with shampoo as part of a double-cleanse routine.
That makes the scrub particularly relevant as Australians move into spring and reset routines built around dry shampoo, styling products and heavier winter treatments. Rather than adding another product to every wash, EZZ recommends using the scrub once a week on wet hair, gently massaging it into the scalp for 10 to 20 seconds and rinsing thoroughly.
"Hair cycling makes sense because the scalp does not necessarily need every product at every wash," said Fernando Rodriguez, CEO of EZZ. "A weekly scrub gives people a defined reset step. It clears away the build-up that can accumulate between washes, while the oils in the formula help the routine feel considered rather than harsh."
The trend also gives consumers a more practical way to think about scalp care. Shampoo remains the regular cleansing step, while a scrub is used less frequently when build-up needs additional attention. EZZ recommends following with a nourishing conditioner or mask and reducing frequency if the scalp feels sensitive.
The EZZ Hair Scalp Scrub is suitable for all hair types and is currently available through ezzdna.com for $59.95.
About us:
About Ezz EZZ is an Australian haircare brand specialising in ingredient-led scalp and hair products. Its range combines botanical ingredients with practical cleansing and treatment formats and is available through ezzdna.com and selected Australian retailers.
