The City of Casey is partnering with the Victorian Government to revitalise the Hampton Park activity centre, helping to create a safer, more welcoming and easier-to-navigate precinct for visitors, traders and the broader community.
The project responds to strong community feedback and will make practical, on-the-ground improvements to enhance the look and feel of the area, while supporting local businesses.
City of Casey Mayor Cr Stefan Koomen said, "We would like to thank the Victorian Government for investing in Hampton Park.
"With their contribution, alongside Council's own investment, we can support the local business owners to create a safer and more vibrant place that encourages people to visit more often, stay longer and support local traders."
The revitalisation works will be co-designed with traders and land-owners to ensure improvements genuinely reflect local needs and can be delivered efficiently. The upgrades are expected to include:
- Landscaping and beautification, such as new garden beds, tree planting, improved pedestrian paths, seating and clear wayfinding
- Pedestrian safety and accessibility upgrades
- Shopfront improvements, including facade refreshes, improved signage and increased visibility
- Support for outdoor trading, with infrastructure such as furniture and shade to activate the street edge
Cr Lynette Pereira, a long-term resident and advocate for the precinct, said collaboration is central to achieving lasting change.
"Local traders know what works in their centre. By codesigning improvements with businesses, we will lift safety and amenity, highlight the unique character of Hampton Park and make it easier for people to discover the great products and services on offer."
Hampton Park is celebrated for its rich cultural and linguistic diversity, with around half of residents born overseas and more than half speaking a language other than English at home. Many local businesses are owned by migrants, bringing a wide range of restaurants, grocery stores and services that reflect the community's diverse heritage. The revitalisation project will build on these strengths to ensure the precinct remains welcoming and inclusive for everyone.
The Victorian Government, through Business Victoria's Multicultural Business Precinct Revitalisation Program, has contributed $250,000 to the project and the City of Casey has committed an additional $50,000.
Quotes attributable to Minister for Small Business and Employment Natalie Suleyman
From Broadmeadows to Geelong, St Albans to Robinvale, and Oakleigh to Footscray, our state's multicultural business precincts are vibrant hubs of trade, activity, food and culture."
"We are supporting our shopping strips to be vibrant and safe - our small and family businesses are the backbone of our communities."
"When we back local businesses, we back local jobs and local families.'
Quotes attributable to Minister for Multicultural Affairs Ingrid Stitt
"This investment will not only brighten up shopfronts and public spaces but will also fuel local jobs and celebrate the incredible diversity that makes Victoria thrive."
